Facebook & Instagram Ads Workshop
July 25th (Thur), July 26th (Fri) & Follow-up Call July 29th (Mon)
3:30 pm, Eastern Daylight Time (Cleveland)
90 minutes per session (3 sessions total)
Create Facebook & Instagram Ads that Drive Traffic and Get Sales
If you're ready to get started...really get started making money for your business using Facebook & Instagram Ads, this workshop is for you. We'll walk through the practical examples for your business. We'll cover everything from audience development to segmentation to objectives to retargeting...but we'll do it using your business and your customer.
By the end of the second day, you’re going to have a complete map of your objectives, audiences, and ads budget. Likely you’ll be ready to run a test campaign, which we can review during our follow-up call.
Your instructor, Lindsay Sims, has been running ads on Facebook since before it bought Instagram, since before there were boosts, she was even running ads before there was a Facebook Ads Manager! Lindsay has managed advertising campaigns with five-figure budgets and ones with single digit budgets (which are her favorites). No matter where you are in your advertising journey, she'll be able to help.
DAY 1: SETTING GOALS & CREATING AUDIENCES (Thursday, July 25th)
Setting goals for your advertising
Identify which products/services your ads focus on
Identify which audience segments you’re targeting
DAY 2: OBJECTIVES & AD CREATION (Friday, July 26th)
Overview of Facebook & Instagram Ads objectives
Completing Ads based
Creating branded images
FOLLOW-UP & REVIEW (Monday, July 29th)**
Q&A about what worked and what didn’t in the execution of your Facebook & Instagram Ads
Reviewing your custom audiences
Identifying ways to retarget audiences
Identifying opportunities for improving your ads
**Any advertising budget will be at your discretion and at your expense.